The Stage Deli, located on Seventh Avenue just two blocks from Carnegie Hall, was a well-known New York City delicatessen, patronized by numerous celebrities. It was first opened in 1937 by Russian-Jewish immigrant Max Asnas. The deli was known for Broadway-themed dishes including the "Mamma Mia!" sandwich. It had other menu items named for the celebrities who had dined there, including Sarah Ferguson, Conan O' Brien, Adam Sandler, Dolly Parton, Martin Short, and Ron Blomberg.